Timing is Everything!


They say timing is everything in life. And that’s particularly true when it comes to real estate. If you’ve been thinking about selling your home but are not sure if this is the right time, think again: There may not be a better time to sell than right now.

We are experiencing a severe shortage of homes for sale in our area. Our inventory of listings is at the lowest level it has been in many years. Buyers are out there each weekend scouring the neighborhoods for homes to buy; buyers are ready to make a move when they find a house to buy.

With so few homes available in this market, if you were to sell your home now you could potentially get the highest price since the downturn of the housing market. With buyers far outnumbering available homes for sale, sellers are often getting multiple offers – sometimes a dozen or more – often closing at a price that is significantly more than their asking price.

We’re not alone here in the Sacramento/Tahoe region. The low inventory of for-sale homes is creating a seller’s market throughout the country, according to an article by the National Association of Realtors®. NAR reported that “Buyers and Agents are literally waiting for the next house” to come on the market in many cities.

According to NAR, the supply of existing homes for sale reached nearly an eight-year low in January. Nationwide, there is a 4.2-month supply of existing homes for sale and it could take some time before we reach a more balanced market. There are a number of reasons for the shortage of listings. The number of distressed houses for sale is decreasing as the foreclosure crisis recedes. New home construction is improving but still at low levels in most areas of the country. And many homeowners still believe they are too underwater on their mortgage or may not have enough equity in their property to buy their next home.

But you may be surprised at how much the tide has turned in the last year.

Multiple offers and bids over the asking price are pushing up home values in many areas. Properties that looked like they would have to sell as a short sale have ended up pricing out as a traditional equity transaction with homeowners walking away with cash from the sale. We are experiencing this change in the market every day.

In a recent Money magazine article, reporter Beth Braverman said homeowners might be wise to sell now rather than hold off. “It’s tempting to postpone selling to hold out for a better price,” she said. “But if you want to move to a larger place, act sooner rather than later.”

While you might be able to sell your home for more if you wait, there’s no way to tell what the future will hold. When more homeowners eventually decide to come into the market, the balance of supply and demand could change in favor of buyers once again. And even if prices go up in the future, the appreciation on a trade-up home could be even greater.

As we travel through life, housing needs evolve. You may have outgrown your starter home and need more space now that you have children. Perhaps you want to move to a similar home on a quieter street. You’ve decided to downsize now that the kids are on their own and you are empty nesters. Or you’re just tired of maintaining that big yard in your current home.

Whether you’re moving up, across or downsizing, whatever the reason for your move, it’s important to work with a well-qualified professional Realtor® who can help make the transition a success.

In order to get the best possible price for a home, you must expose it to the largest number of potential buyers. Start by hiring an Agent from a reputable firm who specializes in your local area.

Your Agent must be able to showcase your home in a variety of traditional and online media including professional photography, direct mail, property flyers, listing syndication, social media, and electronic communication to area Agents.

Additionally, your Agent should also identify the key selling features of the home and actively promote the property to other Agents during the brokers’ tour and to potential buyers during an open house.

Your best choice is to start by hiring the Sacramento/Tahoe region’s leading real estate services company, Coldwell Banker Residential Brokerage. Our proven marketing plan will showcase your home to the widest possible audience of qualified buyers and net you the best price possible for your property.

Selling your home can be a complicated and stressful process. But it doesn’t have to be, especially when you are working with the best. As a full-service company, we are with you every step of the way, keeping you informed about the entire transaction.

As your professional Realtor®, I can help you navigate through the process of selling your home and even help you find your next home that fits your current situation. Contact me today for a private consultation and to learn more about my comprehensive marketing program.

As they say, timing is everything.

This Reality Check is brought to you by Coldwell Banker Residential Brokerage, the leading provider of real estate services in Northern California. Coldwell Banker Residential Brokerage is home to more than 3,600 Sales Associates of the region’s most successful real estate professionals.


How Your Listing Should be Marketed to Get it Sold

Only 39% of Americans between 30-49 years of age read newspapers on a daily basis.  As a result, I place a significant emphasis on accessing home buyers for your property on the internet.  The National Association or Realtors estimates that 90% of home buyers use the internet to research homes for sale.  In addition, Internet users tend to be younger and earn more than non-Internet users.  91% of Americans who earn $75,000+ annually use the internet daily.  When you list your home with me, I ensure it receives maximum exposure.

  • I promote directly to prospective buyers through:
  • The Internet
  • Yard Sign with Mobile Texting Sign Rider
  • Open Houses
  • Print Advertising
  • e-Marketing Campaigns
  • Direct Mail
  • Networking
  • Other Marketing Activities
  • I enlist the efforts of other real estate professionals using:
  • Multiple Listing Services (MLS)
  • Direct Promotion to Other Real Estate Professionals
  • Referral and Relocation Resources
  • e-Marketing Campaign
  • I utilize dozens of real estate websites to promote my listings, one which is Realtor.com – the #1 real estate website in America.  In fact, according to Media Matrix 11.2 Million buyers search Realtor.com every month, and home buyers and sellers stay 3-times longer on Realtor.com than any other real estate site.  You’re provided the following benefits as part of this program:
  • Interested buyers who call on your listing are responded to quickly
  • Up to 25 photos of your home can be shown
  • Buyers see a detailed display of neighborhood information about schools, places of worship, demographics, and maps on your listing without having enlist the assistance of a third party
  • Virtual tours can be included
  • Descriptive copy on your home will be included
  • Your Open House dates can be promoted on Realtor.com
  • Tracking reports showing the number of times the property was viewed
  • Maps and directions to your home

Of course, I don’t depend on Realtor.com alone.  My listings can also be viewed at these top national websites, giving your home maximum exposure to hundreds of thousands of potential buyers:

If you’re ready to move on, and you want your home sold fast, contact me today.  I’m more than happy assist you throughout your home selling process.


From the first time home buyer to the savvy investor – from the seller with equity to the seller underwater and needing options – I am here for you.